United States of Generica is the new single by Shropshire trio MC16. The band's take on the single is that it "bemoans the process and solution of ‘Saving our High Streets’ which seems to condense down to ‘If we can help rich developers and rich brands become even richer then we will save it." Andy comments that “High streets have just become memories now. I remember some of the great characters of our high street like the man who was always dressed as a cowboy shopping with his Mum, and the busker with only one string on his guitar. Now its just a middle ground of mediocrity!”
Guitarist and co-vocalist Carson chips in with “You can’t just blame the death of the high street on the internet. High streets are very product focused but me personally, I don’t buy a new brand label t- shirt every week but I would be more of a user if they were more service or experience focused and built on need not gain.” Drummer Duffy tells how “I used to think I was psychic. I could be in any city centre for the very first time and know where all the shops were. But then I realised that all the city centres are all just generic. I am not psychic Pah!”.
It's a great single and a worthy addition to an impressive back catalogue of single releases which can be found on Bandcamp.
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